Amidst the flurry of market projections and crystal ball predictions, boutique land developer Monument, part of M/Group, is celebrating ‘signed proof’ that a significant upswing in the market is now occurring – and the forecast for land buyers looks even better.
In a period that has been clouded by negative commentary, the company has successfully pre-sold 50% of its first land release at the Atop at Beeliar estate, procuring signed contracts even prior to titles being issued.
Director of land at M/Group, Mr John Wroth, said such a positive result of pre-selling off-the-plan lots has been virtually unheard of over the past three years, where sales were almost always attributed to titled land. He said while there is no doubt the boutique and limited nature of land at Atop has contributed to the sales, a range of external factors continue to have a positive impact on the market.
“Since the Federal Election, there has been a notable increase in enquiries across all our projects. This level of activity has also been reported by other developers, but all market indicators are just hearsay until there is concrete proof of sales,” he said.
“At Monument, June was recorded as an extremely strong month in terms of enquiries and sales and July is shaping up to be even stronger. The significance of having signed unconditional contracts on the table before titles confirms that there is renewed confidence in the market and property buyers are feeling confident to invest.”
Record low interest rates, recent tax cuts, First Home Buyer Grant incentives and relaxed lending rules also provide for a solid platform for investment.
Mr Wroth believes that a stronger and more vigorous property market will greatly impact land buying options, with increased quality and quantity of land available.
“The market slowdown certainly reduced the production of new land, with some developers opting to pull back on construction altogether. We are now able to progress construction of future stages and features that really set the estates apart,” he said.
“As a boutique developer, we predicted the possibility that any surplus of land would ultimately run dry in a slow market. We had the capacity to invest in continued construction at Atop so that when the tide turned, we would have ‘ready to build’ land available and packaged with stunning landscaping and ocean views.
“With the completion of construction on Stage 1, we are well placed to meet what is inevitably going be increased market demand.”
“Atop has been meticulously designed around the site’s existing typography. This includes majestic Tuart Trees retained at its highest point along with nature play areas for ‘discovery play’ and meandering walking trails with nesting hollows set aside for the area’s wildlife. It is also a quick walk to Beeliar Village with supermarkets, specialty services, restaurants and cafes, as well as close to the local primary and high schools,” Mr Wroth continued.
“Being first to market was not our only strategy to attract attention when the market shifts, we also wanted to create a unique statement for buyers. Atop at Beeliar is certainly that place and we are looking forward to ongoing interest as the market continues to return.”
Atop offers stunning ocean views and stretches across 11.8 hectares. It includes 171 homesites with varying lot sizes from 217sq.m to 630sq.m. This includes a mix of ocean and parkland view options with natural land undulation that provides character in lot levels.
The recently completed first stage of development includes 37 titled lots from 217sq.m to 494sq.m priced from $199,000.
To register your interest for any of the above opportunities, visit www.atopbeeliar.com.au or call Damyn Strang 0434 070 654.
Large Lots Create ‘The Wedge’ At Wellard
22 June 2019
Construction works are well underway on an exclusive new land development that offers larger …
Construction works are well underway on an exclusive new land development that offers larger and more affordable lots within the established community of Wellard North.
The Wedge by boutique land developer, Monument, is located on one of the last development sites within the sought-after southern community. It is close to public transport, medical facilities, schools and shopping, and incorporates its own playground as well as being surrounded by a Bullrush Nature Reserve.
The development has drawn inspiration from Monument’s previous boutique land estate in Secret Harbour, where the company designed the land to meet a demand from first home buyers and new families wanting to get a foot in the market but not compromise on location or space.
“Our work at Secret Harbour introduced an affordable and attractive home option in an established suburban environment. This, in turn, created a great lifestyle option to those who either lived or rented in the area or wanted to get into the property market without living on the fringes of the city,” he said.
“Our Secret Harbour property was so successful that we had to significantly fast-track the development process and deliver more sites earlier. Our proposition for The Wedge at Wellard is very similar. We are introducing home sites that offer great value in terms of size as well as provide access to a broad range of community facilities. We anticipate market response to The Wedge will be just as positive as it was on our previous development.”
The Wedge is located on Bertram Road and includes just 117 premium residential home sites with a community park, playground and walk trails into the natural bushland.
All lots are designed as affordable ‘A Class’ with no bushfire rating. Their R40 zoning and increased site coverage allowances to 65% of the site means buyers are unrestricted in their scope of home design; allowing them to build exactly what they want on their site of choice.
“The Wedge has been named not merely for its triangular shape, but also for its capacity to slot into an already buoyant community with something new and distinctive,” Mr Wroth continued.
“As a boutique land developer, Monument approaches every opportunity with a considered perspective of how we can take cues from the environment to create something unique. With The Wedge, we believe we have successfully designed a great environment with all the lifestyle features residents are looking for, as well as an offer of great value and space.”
Stage One at The Wedge includes just 17 lots ranging in size from 375sq.m to 450 sq.m with prices starting from just $174,000. Titles are scheduled for mid-2019.
For more information visit www.thewedgewellard.com.au
Sizing up the Future of Your Land Choice
30 April 2019
In the search for a perfect place to build your first home, land size is of course an important …
In the search for a perfect place to build your first home, land size is of course an important factor. However, in isolation, the size of a homesite will not necessarily determine its value in the short or long-term future. Luckily for first home buyers, there are a range of options in the current marketplace that will deliver both land size and investment prospects.
While location and budget are major contributors when it comes to the land purchase decision-making process, few often appreciate the importance of finding an environment that will not merely fulfil the owner’s lifestyle goals, but also increase the value potential of the property for future sae or rental.
Ironically, your dream location might be the best investment you’ll ever make.
By ensuring the home environment appeals to your own personal desires, with features that help it ‘stand out’ in a competitive marketplace, you’re actually giving yourself more flexibility for when life changes might occur in the longer term.
Monument is a boutique land development company that currently has three land options available – each at various stages of development and all with something particularly unique on offer.
Hamelin Park, Secret Harbour
A home by the beach
What Monument does particularly well is introduce land estates in existing communities. When Hamelin Park was introduced in the established suburb of Secret Harbour, the estate was fast-tracked to meet demand for the land.
Today, Hamelin Park is some 80% sold out and literally surrounded by community infrastructure. As stage three comes on the market, savvy buyers will be able to pick up some ‘ready to build’ titled lots from just $179,000 for 331m2 to $200,000 for 531m2 only 3 minutes to the beach.
A home with a spectacular view
Located in the established suburb of Beeliar, Atop takes cues from the environment to create an elevated and interesting landscape for your home, adorned with natural materials, walking paths and majestic Tuart Trees.
Atop offers stunning ocean views and has recently completed its first stage of development, which is already 30% sold out in just 2 months. Monument is currently offering titled lots from 410sq.m to 494sq.m priced from $259,000.
The Wedge, Wellard North
Exclusive release of land
The Wedge is an exclusive pocket of land located in one of Perth’s most well-located and well-serviced areas. Although it is only in its early stages of development with the release of an initial 17lots, the homesites are larger than the market norm, and are located within private estate full of lifestyle features and adjacent to a nature reserve. Construction works are underway and Stage 1 titles will be available mid-2019.
Monument prides itself on its capacity to deliver a well-considered development design that introduce something unique and special into the marketplace. What that means to first home buyers is an enhanced future resale or rental prospect that also ticks any personal lifestyle goal you might have.
Working in close partnership with Western Australia’s leading first home buyer project builders also means you can get access to home packages tailored to your specific needs.
To register your interest for any of the above opportunities, visit www.landbymonument.com.au or call Damyn Strang 0434 070 654.
Saving for Your Dream Home
27 April 2019
Without question, making sure you dive into the current market before prices begin to rise …
Without question, making sure you dive into the current market before prices begin to rise should be a top priority for first home buyers, but it’s also about finding a personal lifestyle fit.
Looking for a location with well-established community infrastructure is often more important than the size of land itself. Smaller more boutique developments can sometimes see greater price growth into the future than much larger projects on the outer regions, even when they may initially appear more price competitive, make sure you do your homework on the area.
It is also important to understand how much you can borrow and your budget. Working closely with a mortgage broker can quickly provide you these answers and the right loan for you to get into your dream home easily.
Comments by Mr John Wroth, Director of Monument parent company M/Group
Brown-Neaves Tips in to Atop by M/Group
12 November 2018
Home building industry veteran Garry Brown-Neaves has emerged as a major investor in …
Home building industry veteran Garry Brown-Neaves has emerged as a major investor in M/Group’s Beeliar subdivision, pre-sales of which were launched last month.
Mr Brown-Neaves and his family have taken a 60 per cent stake in Atop, attracted by the location and character of the subdivision as well as it being an infill site.
Mr Brown-Neaves established his family office Brown-Neaves Investments (BNI) in 2016 when he sold his interests in ABN Group, the second biggest homebuilder in Western Australia.
A Business News 40under40 winner in 2007, Lloyd Clark founded M/Group, formerly known as Match, in 2001 as a boutique apartment developer, before branching out to comprise real estate services, construction, maintenance works, and land development.
John Wroth, a former executive at ASX-listed property developer Port Bouvard, joined M/Group in 2015, and heads the group’s land development arm, Monument.
Atop is M/Group’s second subdivision, following a 67-lot estate in Secret Harbour, which was released late last year.
Mr Clark said the investment by Mr Brown-Neaves was testament to the quality of the Beeliar site.
“While we had already identified Atop Beeliar as a quality opportunity for development, BNI’s investment really highlights what a special project we have on offer,” he said.
“We welcome Garry’s experience, knowledge and input into the project.”
Atop is located along the Western Trade Coast, a land corridor forecast to generate more than 11,000 jobs through a $2.3 billion government injection into road and rail projects, including Metronet.
A local structure plan approval has been granted for 171 residential lots across the 11.8-hectare land parcel, with the release of lots expected in four stages over the next two to three years.
The estate will also include integrated parkland and the preservation of a number of established tuart trees.
Blocks at Beeliar range in size from 217 square metres to 630sqm with prices expected to start at $245,000.
Mr Brown-Neaves said he was attracted to invest in the Beeliar site because of its location and character, the available views, and because it was an infill site with nearby access to Fremantle and Cockburn.
“All my (Perth) assets are spread across the metropolitan area, and a lot in the greenfields,” Mr Brown-Neaves said.
“When this opportunity was presented to me I thought it could be considered an infill development and we were keen to get on board.
“It’s in a location we don’t have any assets, it is an infill site and it has unbelievable views.
“It’s a beautiful bit of land and we considered it a good investment and a project we wanted our name attached to.
“It is a good project in so far that it has a varied product to meet a range of customers. Some of the smaller lots will give people with smaller budgets the opportunity to live in this area.
“It is important to us to do quality investments and continue along the same lines as I had in the building industry.”
Mr Brown-Neaves’ family investment company has an interest in more than 4,000 lots, mostly in Western Australia, but with some exposure in Brisbane, Cairns and Melbourne.
“We like to have between a 15 per cent and so per cent share,” Mr Brown-Neaves said.
“John Wroth brought the deal to us. We go into business with people we believe are trustworthy, and we certainly believe in John and Lloyd.”
Bulk earthworks have been completed at the site, retaining walls are under currently construction and pre-sales have commenced.
Despite Mr Brown-Neaves’ experience in residential building, he said the developers were open to using any and all builders at Beeliar, with a focus on good design and good value.
Mr Wroth said despite current weakness in the metropolitan property market he was confident the Atop development would be well received.
“Atop is being developed as an infill site, which means it is prime land that has simply never been available to the public,” he said.
“The lots are being released as buyer confidence returns to the land market and demand is beginning to soak up existing land titles.
“In this climate, we are likely to see developers push the urban boundaries further from the city to meet demand, which is in contrast to Atop’s offer of premium land in an established and sought after location, with jobs and infrastructure already in place.”
– Peter Kermode, Business News (5th November 2018)
Nature Gets Atop at New Beeliar Land Site
1 November 2018
Majestic tuart trees retained at the highest point of the estate with views out to the Indian …
Majestic tuart trees retained at the highest point of the estate with views out to the Indian Ocean, nature play areas for ‘discovery play’, features and furniture made from recycled logs and natural stone materials, meandering walking trails and nesting hollows set aside for the area’s wildlife.
These are just some of the characteristics designed to create distinction in the newly released “Atop” land estate, located along the crest of one of Perth’s highest coastal ridges in the established inner-suburb of Beeliar.
Atop is walking distance to Beeliar Village with supermarkets, specialty services, restaurants and cafés, close to local primary and high schools, just 15 minutes to Fremantle and 25 minutes to the Perth CBD.
Mr John Wroth, director of M/Group’s newly introduced land development brand, Monument, said Atop deliberately challenges the way people perceive a new land estate by moving away from the conventional development model and enhancing the site’s existing character.
“Atop is loaded with natural qualities and character – which provides the opportunity to set a high development standard and signature point of difference to other estates,” he said.
“Instead, we have carefully designed this estate to pay homage to its unique location and natural topography. The views from and within this site are unquestionably a drawcard, but visitors to the land will also sense a warmth and personality surrounded by majestic Tuart trees. Again, you can’t often say that about a land estate and this atmosphere and the ethos behind the development is really something we believe people will want to live amongst.”
Atop will incorporate 171 homesites across 11.8 hectares. Lots vary in size from 217sq.m to 630sq.m, with a mix of ocean and parkland views across a site with striking undulation and lot levels.
Built within an historical limestone quarry, the development celebrates the site’s history with an array of natural limestone features and recycled rock captured within the retaining walls.
“We have worked closely with our project team to expose the beauty of the recycled materials within Atop’s walling and landscaping design.”
“We receive constant feedback from people who like the idea of building a new home but feel the land options so close to Perth available to them have little point of difference. Atop is nothing short of authentic in this space and such a spectacular location will not be repeated,” Mr Wroth continued.
“The Monument philosophy moves away from the ‘cookie-cutter’ environment and respects the surroundings and enhances the estates natural qualities. Atop is no different. We believe there is a market for this level of detail and sophistication, and we are extremely excited to be releasing this standard of estate while at the same time building a new community within Perth’s urban infill environment.”
Atop Stage 1 land prices range between $219,000 and $345,000. Buyer interest is already strong for Stage 1 , which comprises of 37 lots located on McLaren Avenue.
For more information visit www.atopbeeliar.com.au.
WA Receives a Monumental Commitment
20 August 2018
Integrated boutique property company, M/Group, has introduced a new company brand to deliver …
Integrated boutique property company, M/Group, has introduced a new company brand to deliver all new land developments throughout the Perth urban environment – and it comes with a monumental commitment to the community.
The name Monument was specifically selected to signify a monument to Western Australia and its sought-after lifestyle. It pays homage to the unique relationships between colours, landscape and lifestyle, and aims to honour the environment and its natural assets.
This means that all new land developments designed under the Monument brand will be guided by the site’s natural topography, materials, rocks, trees and other plant-life.
Monument Director, Mr John Wroth, believes this approach is the way of the future and will attract a unique blend of people who appreciate an environment’s individual charm.
“What Monument offers is a celebration of the environment and each site’s unique personality. Where possible, we plan to weave creativity and interest throughout our developments. This may be in the form of paths that meander throughout the land, bespoke street furniture and sustainable materials,” he said.
“Rather than flatten a landscape to create a ‘cookie-cutter’ environment, we will consider each parcel of land on its merits and create features from natural form. Doing things a little differently is what put our sister brand Match on the Perth apartment map, and we believe the community will embrace the approach.”
In addition to environmental features, location also plays a large part of the land selection process, with each new site rigorously assessed on its proximity to schools, shops, jobs and entertainment.
Mr Wroth says that the additional effort at the beginning of a development will assist in building a community of common values and an innovative spirit, and people will not have to wait long to experience the difference.
“The first demonstration of Monument’s unique brand of development will take place at an elevated site in Beeliar, where 171 residential lots will integrate with parkland and a number of established Tuart Trees that have been preserved throughout the site,” he said.
“Our Beeliar development will showcase a spectacular parcel of land located along the Western Trade Coast, which is earmarked to create over 11,000 jobs through a $2.3 billion Government injection into road and rail projects, including Metronet. We also have a number of boutique land projects in the pipeline that we look forward to announcing in due course.”
M/Group originally cut its teeth in the land development sector with a boutique project in Secret Harbour in which the company was forced to fast-track the development program to keep up with demand.
“We have already had enormous success in the land development sector and we are confident that we have a real proposition for the Perth marketplace. With that, we are looking forward to contributing to Western Australia’s amazing lifestyle and introducing something really special into the environment,” Mr Wroth continued.
The development at Beeliar will be officially launched in August with lots ranging in size from 217sq.m to 630 sq.m.
For more information or to make an enquiry visit www.landbymonument.com.au or call 0417 960 088.