Home building industry veteran Garry Brown-Neaves has emerged as a major investor in M/Group’s Beeliar subdivision, pre-sales of which were launched last month.
Mr Brown-Neaves and his family have taken a 60 per cent stake in Atop, attracted by the location and character of the subdivision as well as it being an infill site.
Mr Brown-Neaves established his family office Brown-Neaves Investments (BNI) in 2016 when he sold his interests in ABN Group, the second biggest homebuilder in Western Australia.
A Business News 40under40 winner in 2007, Lloyd Clark founded M/Group, formerly known as Match, in 2001 as a boutique apartment developer, before branching out to comprise real estate services, construction, maintenance works, and land development.
John Wroth, a former executive at ASX-listed property developer Port Bouvard, joined M/Group in 2015, and heads the group’s land development arm, Monument.
Atop is M/Group’s second subdivision, following a 67-lot estate in Secret Harbour, which was released late last year.
Mr Clark said the investment by Mr Brown-Neaves was testament to the quality of the Beeliar site.
“While we had already identified Atop Beeliar as a quality opportunity for development, BNI’s investment really highlights what a special project we have on offer,” he said.
“We welcome Garry’s experience, knowledge and input into the project.”
Atop is located along the Western Trade Coast, a land corridor forecast to generate more than 11,000 jobs through a $2.3 billion government injection into road and rail projects, including Metronet.
A local structure plan approval has been granted for 171 residential lots across the 11.8-hectare land parcel, with the release of lots expected in four stages over the next two to three years.
The estate will also include integrated parkland and the preservation of a number of established tuart trees.
Blocks at Beeliar range in size from 217 square metres to 630sqm with prices expected to start at $245,000.
Mr Brown-Neaves said he was attracted to invest in the Beeliar site because of its location and character, the available views, and because it was an infill site with nearby access to Fremantle and Cockburn.
“All my (Perth) assets are spread across the metropolitan area, and a lot in the greenfields,” Mr Brown-Neaves said.
“When this opportunity was presented to me I thought it could be considered an infill development and we were keen to get on board.
“It’s in a location we don’t have any assets, it is an infill site and it has unbelievable views.
“It’s a beautiful bit of land and we considered it a good investment and a project we wanted our name attached to.
“It is a good project in so far that it has a varied product to meet a range of customers. Some of the smaller lots will give people with smaller budgets the opportunity to live in this area.
“It is important to us to do quality investments and continue along the same lines as I had in the building industry.”
Mr Brown-Neaves’ family investment company has an interest in more than 4,000 lots, mostly in Western Australia, but with some exposure in Brisbane, Cairns and Melbourne.
“We like to have between a 15 per cent and so per cent share,” Mr Brown-Neaves said.
“John Wroth brought the deal to us. We go into business with people we believe are trustworthy, and we certainly believe in John and Lloyd.”
Bulk earthworks have been completed at the site, retaining walls are under currently construction and pre-sales have commenced.
Despite Mr Brown-Neaves’ experience in residential building, he said the developers were open to using any and all builders at Beeliar, with a focus on good design and good value.
Mr Wroth said despite current weakness in the metropolitan property market he was confident the Atop development would be well received.
“Atop is being developed as an infill site, which means it is prime land that has simply never been available to the public,” he said.
“The lots are being released as buyer confidence returns to the land market and demand is beginning to soak up existing land titles.
“In this climate, we are likely to see developers push the urban boundaries further from the city to meet demand, which is in contrast to Atop’s offer of premium land in an established and sought after location, with jobs and infrastructure already in place.”
– Peter Kermode, Business News (5th November 2018)
Nature Gets Atop at New Beeliar Land Site
1 November 2018
Majestic tuart trees retained at the highest point of the estate with views out to the Indian …
Majestic tuart trees retained at the highest point of the estate with views out to the Indian Ocean, nature play areas for ‘discovery play’, features and furniture made from recycled logs and natural stone materials, meandering walking trails and nesting hollows set aside for the area’s wildlife.
These are just some of the characteristics designed to create distinction in the newly released “Atop” land estate, located along the crest of one of Perth’s highest coastal ridges in the established inner-suburb of Beeliar.
Atop is walking distance to Beeliar Village with supermarkets, specialty services, restaurants and cafés, close to local primary and high schools, just 15 minutes to Fremantle and 25 minutes to the Perth CBD.
Mr John Wroth, director of M/Group’s newly introduced land development brand, Monument, said Atop deliberately challenges the way people perceive a new land estate by moving away from the conventional development model and enhancing the site’s existing character.
“Atop is loaded with natural qualities and character – which provides the opportunity to set a high development standard and signature point of difference to other estates,” he said.
“Instead, we have carefully designed this estate to pay homage to its unique location and natural topography. The views from and within this site are unquestionably a drawcard, but visitors to the land will also sense a warmth and personality surrounded by majestic Tuart trees. Again, you can’t often say that about a land estate and this atmosphere and the ethos behind the development is really something we believe people will want to live amongst.”
Atop will incorporate 171 homesites across 11.8 hectares. Lots vary in size from 217sq.m to 630sq.m, with a mix of ocean and parkland views across a site with striking undulation and lot levels.
Built within an historical limestone quarry, the development celebrates the site’s history with an array of natural limestone features and recycled rock captured within the retaining walls.
“We have worked closely with our project team to expose the beauty of the recycled materials within Atop’s walling and landscaping design.”
“We receive constant feedback from people who like the idea of building a new home but feel the land options so close to Perth available to them have little point of difference. Atop is nothing short of authentic in this space and such a spectacular location will not be repeated,” Mr Wroth continued.
“The Monument philosophy moves away from the ‘cookie-cutter’ environment and respects the surroundings and enhances the estates natural qualities. Atop is no different. We believe there is a market for this level of detail and sophistication, and we are extremely excited to be releasing this standard of estate while at the same time building a new community within Perth’s urban infill environment.”
Atop Stage 1 land prices range between $219,000 and $345,000. Buyer interest is already strong for Stage 1 , which comprises of 37 lots located on McLaren Avenue.
For more information visit www.atopbeeliar.com.au.
WA Receives a Monumental Commitment
20 August 2018
Integrated boutique property company, M/Group, has introduced a new company brand to deliver …
Integrated boutique property company, M/Group, has introduced a new company brand to deliver all new land developments throughout the Perth urban environment – and it comes with a monumental commitment to the community.
The name Monument was specifically selected to signify a monument to Western Australia and its sought-after lifestyle. It pays homage to the unique relationships between colours, landscape and lifestyle, and aims to honour the environment and its natural assets.
This means that all new land developments designed under the Monument brand will be guided by the site’s natural topography, materials, rocks, trees and other plant-life.
Monument Director, Mr John Wroth, believes this approach is the way of the future and will attract a unique blend of people who appreciate an environment’s individual charm.
“What Monument offers is a celebration of the environment and each site’s unique personality. Where possible, we plan to weave creativity and interest throughout our developments. This may be in the form of paths that meander throughout the land, bespoke street furniture and sustainable materials,” he said.
“Rather than flatten a landscape to create a ‘cookie-cutter’ environment, we will consider each parcel of land on its merits and create features from natural form. Doing things a little differently is what put our sister brand Match on the Perth apartment map, and we believe the community will embrace the approach.”
In addition to environmental features, location also plays a large part of the land selection process, with each new site rigorously assessed on its proximity to schools, shops, jobs and entertainment.
Mr Wroth says that the additional effort at the beginning of a development will assist in building a community of common values and an innovative spirit, and people will not have to wait long to experience the difference.
“The first demonstration of Monument’s unique brand of development will take place at an elevated site in Beeliar, where 171 residential lots will integrate with parkland and a number of established Tuart Trees that have been preserved throughout the site,” he said.
“Our Beeliar development will showcase a spectacular parcel of land located along the Western Trade Coast, which is earmarked to create over 11,000 jobs through a $2.3 billion Government injection into road and rail projects, including Metronet. We also have a number of boutique land projects in the pipeline that we look forward to announcing in due course.”
M/Group originally cut its teeth in the land development sector with a boutique project in Secret Harbour in which the company was forced to fast-track the development program to keep up with demand.
“We have already had enormous success in the land development sector and we are confident that we have a real proposition for the Perth marketplace. With that, we are looking forward to contributing to Western Australia’s amazing lifestyle and introducing something really special into the environment,” Mr Wroth continued.
The development at Beeliar will be officially launched in August with lots ranging in size from 217sq.m to 630 sq.m.
For more information or to make an enquiry visit www.landbymonument.com.au or call 0417 960 088.
M/Group’s Investment Success Extends to Wellard
8 August 2018
With $170million of funds currently under management and over $500million of projects in its …
With $170million of funds currently under management and over $500million of projects in its portfolio, M/Group’s influence in the development funds management sector has steadily increased in pace over the last twelve months, resulting in series of development funds oversubscribing within weeks of their release. The company’s newest investment opportunity located in Wellard is well-placed to follow suit.
The new development fund seeks to raise $6 million to support the acquisition of an 8.3-hectare parcel of land in an off-market transaction within the established suburb of Wellard. The company proposes to develop 116 premium residential home sites based on a development model that has proved highly effective in the neighbouring suburb of Secret Harbour.
M/Group Managing Director, Mr Lloyd Clark, said the model used to assess and ultimately acquire attractive property propositions is now established and proven, and there is a strong demand for similar projects in the investment space.
“The Wellard fund opportunity encompasses several key attributes and factors that has led to many of our previous funds attracting investors and oversubscribing prior to the nominated closing date. This has created its own sense of momentum and we are fielding more and more enquiry even prior to an opportunity being announced,” he said.
“We have now raised over $70million in the last twelve months and continue to be strategic in minimising risk and providing opportunities that are genuinely rare and exciting.“
The Wellard site is located at lots 670 & 1388 Bertram Road, representing one of the last remaining development sites within the master-planned community, which is supported by an approved Local Structure Plan, transport infrastructure, medical facilities, schools and shopping.
The site is comparable to company’s previous boutique land acquisition in Secret Harbour, which was highly successful in the marketplace and resulted in the development program being fast-tracked to keep up with demand.
“M/Group’s approach to its investment portfolio is considered and measured, which is always well received by investors in varying market climates,” Mr Clark continued.
“Our in-house capabilities have also increased over the last twelve months, which provides addition confidence to deliver on program goals. We are thrilled by the results of our work this year and continue to seek new opportunities.”
M/Group is targeting investors for the Wellard Fund with an internal rate of return (IRR) of 22% and forecast return on equity (ROE) of 50% over a 2.5-year term.
A minimum investment of $50,000 is required with multiples of $10,000 thereafter over an estimated investment term of 30 month.
M/Group Land Success Creates a Monument
6 August 2018
Following the success of M/Group’s initial land development activities, the company is …
Following the success of M/Group’s initial land development activities, the company is expanding its brand portfolio with the introduction of a dedicated consumer identity to steer the development and sales of all future land projects.
The introduction of Monument aims to emulate the success of M/Group’s apartment brand, Match, by creating an independent entity within the organisations brand structure.
M/Group Managing Director, Mr Lloyd Clark, said the new brand strategy reflects the positive momentum experienced from the company’s early experience in the sector, as well as the increasing importance of land development in the M/Group portfolio mix.
“Despite engaging highly experience management to oversee the introduction of land subdivisions, this area of development had been relatively new to M/Group, and slightly removed from its core product-line of built assets,” he said.
“In a very short time, however, our land development arm has proved to be a highly successful commodity. The company’s capability in meeting market demand with the development and sales of carefully crafted land packages has effectively created an entity that should rightfully stand on its own and complement the Group’s other divisions.”
M/Group is a vertically integrated property company with interests in investment, development, construction and real estate. The company established itself as one of Perth’s leading apartment developers under the brand Match, then evolved its influence with supporting services including M/Construction, M/Property and M/Finance.
Monument will sit beside Match as a boutique product offering and the company plans to continue its focus on building a diverse and boutique land portfolio.
“As a company, we established our land credentials with a small parcel located in the established suburb of Secret Harbour. We are now negotiating and successfully acquiring some of the city’s best development sites,” Mr Clark continued.
“Monument will make its market debut in the marketing of a new premium land subdivision in Beeliar. This will be followed by a pipeline of land product soon to be announced.”
Monument will be led by Director Mr John Wroth and supported by a team of land sales experts.
For more information on M/Group companies and product please visit www.mgroup.com.au.
M/Group Hits New Heights with Beeliar Acquisition
27 June 2018
M/Group has confirmed the acquisition of an elevated 11.8-hectare residential development site …
M/Group has confirmed the acquisition of an elevated 11.8-hectare residential development site in the Perth suburb of Beeliar. The acquisition is a result a successful capital raising venture of $13.85m; adding to a long list of investment funds issued by the company that have oversubscribed within weeks and taking the Group’s total capital raise to over $70million in just 12-months.
The Beeliar site is the vertical property Group’s second land estate project, having only entered into the land development sector in late 2017. The site has received Local Structure Plan approval for the development of 171 residential lots with integrated parkland and the preservation of a number of established Tuart Trees throughout the site.
M/Group Managing Director, Mr Lloyd Clark, said the Beeliar land acquisition is a significant leap in terms of value proposition from the company’s initial land venture in Secret Harbour, but is well-aligned to the organisation’s strategic interests.
“M/Group continues to generate investment interest for the development and delivery of investment fund opportunities that often result in oversubscription. Our portfolio today covers a broad range of built form, income producing asset and now land development, and we have found this approach of providing investment diversity to be highly effective in changing market conditions,” he said.
“A hallmark of M/Group’s ongoing success across all products is the identification and acquisition of strategically located sites. By all accounts, Beeliar is certainly one of these.”
The projected financial return for private equity investors is 70% over a forecast 36-month investment period, with distributions to be paid on the basis of a 27% Internal Rate of Return.
“Our increasing interest in residential land product complements a portfolio that now incorporates apartment developments, shopping centres and commercial development,” Mr Clarks continued.
“We are extremely privileged to have a growing staple of investors that share our long-term vision and support each project and what we can deliver.
“Perhaps the key reason we experience such rapid success with our fund releases is our approach. M/Group is not merely about acquiring and selling, we have the capacity and the internal expertise to build value into each investment and will continue to source and secure product that meet our strict criteria.”
From its beginnings as an apartment development company operating in inner city Perth some 16 years ago, M/Group today incorporates an integrated range of inhouse services that include M/Construction, M/Finance and M/Property real estate expertise.
M/Group holds an Australian Financial Services License and currently has $172 million of funds under management.
For more information on M/Group’s property portfolio visit www.mgroup.com.au.
New Land in Secret Harbour Makes Home Ownership Possible
10 November 2017
New land released in Stage Two of Secret Harbour’s Hamelin Park is surprising a market that …
New land released in Stage Two of Secret Harbour’s Hamelin Park is surprising a market that didn’t believe home ownership was possible in established areas of Perth. It follows an unprecedented sell-out of land in Stage One, with developers M/Land looking to dispel misconceptions that buying land close to the beach and significant infrastructure is out of reach.
Being young and single, Yvonne Stanhope (31) had all but resigned to the fact that she would never be able to afford to buy a home in metropolitan Perth southern suburbs. Having lived and worked in Margaret River for three years, it was time to come home, but she wanted to be close to the beach and near her family in Port Kennedy. Then, late last year she came across a land release in the middle of Secret Harbour and saw what was possible.
“I looked around on the Internet for land and Hamelin Park was the first site that came up. I couldn’t believe how close it was to the beach and the shops. Other land I looked at was smaller and the same price or much more expensive,” she said.
“I thought I would only be able to buy into the market with a partner, but I got the first home owners grant and am building a home in an area that is perfect for me.”
Hamelin Park is located in a well-established and sought-after coastal community of Secret Harbour, with a population of over 10,000 people. The area has schools, health services and transport links, as well as an award-winning golf course, newly refurbished surf club and a major regional shopping centre, which has recently completed a $58 million transformation to include Aldi and Coles and specialty shops.
The estate’s initial land release was launched end of 2016 and all but sold out in unprecedented time. According to M/Land Director, Mr John Wroth, the high demand for affordable land in the area fast tracked the release and simultaneous construction of Stage 2 and he does not expect the lots to be available for long.
“Most people are genuinely surprised when they learn they can break into the property market in an established coastal community like Secret Harbour – which is not surprising given the incredible location and our efforts to create a family-friendly environment at record low prices,” he said.
“Hamelin Park land has attracted interest from local and first home buyers, with a large contingent of people who had been renting in Secret Harbour and didn’t think they could afford to buy in. The Stage Two release includes lots that overlook a landscaped parkland which includes a children’s playground that is due for completion before the end of the year.
“Once this current release sells out, no land will be available until 2018, so it will be a case of first in best dressed.”
Stage Two construction works are well progressed, comprising of 22 lots sized between 360sqm and 502sqm with titles expected by the end of the year. The land forms part of a well-considered estate incorporating a central family parkland.
With a number of homes in the estate already underway, Yvonne is starting to get a feel of what life will be like and looking forward to the completion of her first home.
“I’m staying with my sister at the moment which is only 10 minutes away, so I spend quite a bit of time at the site. The house now has the roof and walls, and should be complete by Christmas.” Yvonne continued.
“I can tell the area will be family oriented so I feel really safe and comfortable. I’m super excited and can’t wait to move in.”
M/Land is part of the M/Group of companies, an organisation that specialises in the identification and development of niche development opportunities across the State, and is responsible for helping to revitalise environments such as Mount Lawley, South Fremantle and Maylands.
Hamelin Park is the last remaining strategically located parcel of land in Secret Harbour and offers home sites from $179,000 and house and land packages from $329,000, excluding the First Home Buyers grant.